From 1 Sale Per Month to 11 Booked Meetings in Week One

The Challenge

Villaggi Costa Rica is an Italian-built beach community in Guanacaste Province. For over 32 years, they've developed more than 600 homes for over 2,000 families. Their properties start at $200,000 and attract American and Canadian retirees looking for a mix of residence and rental income.

After decades of word-of-mouth growth, Villaggi decided to open their doors to the American market through paid advertising. They needed a system that could handle the volume.

This is the silent killer for high-ticket sales. A buyer interested in a $300,000 beach home doesn't wait around. They fill out three forms, talk to whoever calls back first, and move on. Villaggi was losing deals before their sales team even knew the leads existed.

The team was stretched thin. They were manually sorting through inquiries, trying to figure out who was serious and who was just browsing. Hours disappeared into inbox management. Qualified buyers got the same treatment as tire-kickers. The system wasn't broken. There was no system.

The Solution

We built Villaggi a complete lead acquisition and qualification infrastructure.

Facebook Advertising

We launched a 5-day test campaign with $1,500 in ad spend, targeting retirees aged 40 and older in the Northeast United States and Canada. We tested three distinct angles:

• Italian Village / Exclusivity: "We weren't looking for you." A reverse-selling approach that filtered for serious buyers.
• Escape Winter / Pain: "How many more winters?" Visceral imagery of cold weather and heating bills contrasted with 77-degree Costa Rican mornings.
• Social Proof / Regret: "Same age. Same savings. Different life." Peer comparison designed to trigger action.

Each angle spoke to a different emotional driver. We tracked performance by cost per lead, click-through rate, and qualification rate to identify the winner.

Voice AI Qualification

Every lead that came in received an instant call from Sofia, our Voice AI agent. Sofia asked the right questions: budget range, timeline, what they were looking for, when they planned to visit Costa Rica. Leads that qualified were booked directly onto the sales consultant's calendar.

No more chasing. No more guessing. No more inbox management.

CRM and Automation

We set up Lexo Engine, our proprietary CRM platform, to handle the entire pipeline. Lead capture forms fed into automated workflows. SMS and email sequences kept prospects warm. Calendar integrations eliminated back-and-forth scheduling. Every lead was tracked, tagged, and moved through the funnel automatically.

We also handled the compliance work that most agencies skip: A2P verification for outbound calling, toll-free number setup, and proper consent management. The system was built to scale without breaking.

The Results

By day three of the test campaign, the sales consultant texted:

A qualified buyer with a budget up to four times the entry price point, travel already booked, ready to tour properties. From a $1,500 ad test.

But the numbers only tell part of the story. Here's what changed operationally:

• Response time dropped to under a minute. Every lead got an instant callback. No more leads sitting in an inbox for hours or days.
• More meetings booked each week. The AI handled qualification and scheduling automatically. The calendar filled itself.
• Deals closed that would have been missed. Leads that previously would have slipped through the cracks were now getting immediate attention and proper follow-up.
• Hours saved every day. The team stopped chasing inboxes and started focusing on real conversations with qualified buyers.