Our Story

Building What Businesses Actually Need

We create infrastructure that transforms how businesses operate, not just how they look.

Lexo Associates

Lexo started in 2023 as a small project helping a single business get their client operations in order. The transformation was so immediate that word spread, and what began as a side project became a full-time pursuit.

We're not a marketing agency. We're not a software company. We're infrastructure architects for businesses that are ready to stop being the bottleneck in their own operations.

Our Mission

Build infrastructure that works without you

Every business we work with should be able to step away for a week, a month, or longer, and know that client acquisition, qualification, and booking happens automatically. We exist to make business owners optional in their own operations.

Simon Zalles, Founder of Lexo Associates
Founder & CEO

Simon Zalles

Originally from Bolivia, I've been immersed in finance and real estate since my early teens. What started as a fascination with how money moves and businesses grow became a genuine obsession with understanding the systems that make companies work.

In 2023, I began applying these insights to help local businesses build the infrastructure they were missing. The results spoke for themselves, and what started as project work quickly evolved into something bigger.

Today, Lexo Associates works with businesses across multiple countries, but the approach remains the same: build systems that work whether you're watching or not.

Bolivia → CR → USA
Since 2023
International Reach

What Drives Us

The principles behind everything we build.

Results Over Theory

We measure success by what actually changes in your business, not by deliverables completed or hours logged.

Systems Over Hustle

Working harder isn't the answer. Building infrastructure that works while you sleep is the answer.

Partnership Over Projects

We succeed when you succeed. Our best clients become long-term partners, not one-time transactions.

Let's Build Something

Ready to see what infrastructure can do for your business?

Schedule a Conversation