13 New Deals in the First 2 Months

The Challenge

Eagle One Contracting & Marine is a contracting and marine construction company out of Detroit that handles everything from residential builds to large-scale marine projects. They had built a solid reputation over the years through quality work and strong relationships. But when it came to finding new clients, the entire operation ran on one channel: word of mouth.

That worked for a while. Referrals kept the schedule full enough to stay busy. But the problem with word of mouth is that you cannot control it, you cannot predict it, and you definitely cannot scale it. There were months where the phone rang constantly and months where it didn't ring at all. Randy and his team had no way to generate demand on their own terms.

The bigger issue was that the contracting and marine space in Detroit is competitive. Other companies were running ads, building landing pages, and capturing leads online while Eagle One was waiting for the phone to ring. Randy knew they were leaving money on the table every month they didn't have a digital acquisition system, but the team had no experience running paid ads or building funnels. They needed someone to build the entire thing from scratch.

They didn't need a marketing consultant. They needed a complete digital transformation of how they find and close new business.

The Solution

We built Eagle One a complete digital client acquisition system from nothing. No tweaking an existing setup. No patching together tools they already had. This was a ground-up build designed to take a company that had never run a single paid ad and turn them into a business that generates leads on demand.

Facebook Ad Campaigns

Eagle One had never touched paid advertising before. We built their entire Facebook ad infrastructure from scratch, including campaign structure, audience targeting, ad creative, and landing pages designed specifically for the contracting and marine construction space in Detroit. The campaigns were built to attract homeowners and commercial clients who are actively looking for contracting services, not people casually scrolling. Every element was designed to pre-qualify intent so the leads coming through were worth the team's time.

This was not a generic ad template. The messaging spoke directly to the types of projects Eagle One specializes in, and the targeting was built around the neighborhoods and demographics where their ideal clients actually live.

Automated Lead Capture and Follow-Up

Running ads without a system to catch and convert the leads is just burning money. We built an automated pipeline that captures every lead the moment they come in from an ad, qualifies them based on project type and scope, and triggers multi-channel follow-up sequences immediately. SMS, email, and voice touchpoints are spaced out to keep prospects engaged and moving toward a consultation.

Before this, if someone heard about Eagle One through a friend and called, maybe they got a callback that day, maybe they didn't. Now every prospect gets a response within minutes, automatically, regardless of when they come in.

Digitalized Acquisition Process

The bigger transformation was taking everything that used to happen informally and turning it into a repeatable, trackable system. Lead sources, pipeline stages, follow-up cadences, conversion rates. For the first time, Randy could see exactly where every prospect came from, where they were in the sales process, and what it cost to acquire them. This is the kind of visibility that word of mouth never provides.

The entire acquisition process went from "someone might call us" to a structured digital system that the team can monitor, optimize, and scale.

Pipeline and CRM Setup

We set up Eagle One on the Lexo Engine platform with a custom pipeline built around their specific sales process. Every lead is tagged by project type, automatically moved through qualification stages, and surfaced to the team only when they are ready for a real conversation. The CRM tracks every interaction so nothing falls through the cracks and Randy always knows exactly what is in the pipeline at any given moment.

The Results

In the first two months after launch, Eagle One Contracting & Marine closed 13 new deals. These were not inquiries or tire-kickers. These were signed contracts from prospects who came through the Facebook ads, got captured by the system, went through automated follow-up, and converted into paying clients. All through a channel the company had never used before.

The 13 deals are the headline number. But the shift underneath is what really matters:

• Word of mouth is no longer the only channel. Eagle One now has a fully digital acquisition system running alongside their referral network. Two channels are better than one, and the digital side is entirely within their control.
• Leads come in automatically. The Facebook ad campaigns run continuously, feeding qualified prospects into the pipeline without the team having to do anything. The days of waiting for the phone to ring are over.
• Every lead gets followed up with instantly. Automated sequences make sure no prospect goes cold. The response time went from "whenever someone checks the inbox" to minutes, and it happens 24/7 without anyone on the team lifting a finger.
• Full visibility into the pipeline. Randy can now see exactly how many leads are in the system, where they came from, what stage they are at, and what it costs to acquire each one. That level of clarity is something word of mouth never provided.